If not, you are losing bookings to the photographers who figured this out first. This page is the 15-point checklist we run on every wedding and portrait photographer website we audit. Start with the free checker, or skip to the $15 workbook.
Wedding and portrait photographer queries are price-and-style-specific. Couples ask ChatGPT for "documentary wedding photographer Cotswolds under £2500", "family photographer in Bristol natural light", "newborn photographer near me posed or lifestyle". Models match against photographers who signal the style, the county and the price clearly. Beautiful portfolios that do not name the style get skipped.
The usual gaps on photographers websites:
None of that is hard to fix. Most of it is under an hour per item.
The first 40 words of the homepage, rewritten.
Capturing your love story through timeless, heirloom imagery with a signature documentary feel.
Documentary wedding photographer in the Cotswolds and Somerset. Full-day coverage from £1950, includes 500+ edited images and an online gallery. Weekdays from £1450. Second shooter available.
The after version is the one ChatGPT can match against “best wedding photographer in the Cotswolds under £2500”. The before version is functionally invisible to AI search.
These are the kinds of prompts real customers type into ChatGPT, Perplexity and Claude when they are trying to hire. Every one of them is a chance for a model to name you, or name somebody else.
Paste any of these into ChatGPT right now and see who gets named. If it is not you, that is the gap the checklist below is designed to close.
Same 15-point framework we run on every business we audit, adapted to the reality of photographers. Items are ordered by impact, not difficulty.
Name the style (documentary, reportage, fine-art). Name the area (Cotswolds, Somerset). Name the starting price. Name what is included. "Timeless storytelling" is not a search query. "Documentary wedding photographer Cotswolds from £1950" is.
Reportage, documentary, editorial, fine-art, posed, traditional. Pick yours and name it in the hero, in meta, in schema, and on every portfolio. Couples filter on style first, then on price.
Publish a starting price and what is included. Weekday vs weekend if different. Elopement, half-day, full-day. Albums as an add-on. Models cannot match "wedding photographer under £X" without the number.
If you have shot at Babington House three times, make a Babington House wedding page with galleries from those weddings. Couples search "photographer for [venue]" and models need venue-tagged content.
Each real wedding or portrait session gets its own page. Couple names (with permission), venue, month, style, a short story, and the gallery. Alt text on every image.
Questions: how long to get photos, do you travel, do you have backup gear, do you do albums, second shooter, how do we book, do you have insurance. Wrap in FAQPage JSON-LD.
Rewrite 750 characters. Style, area covered, starting price, inclusions. Skip "passionate about capturing moments".
Primary: Wedding photographer or Portrait photographer. Secondary: Photographer, Event photographer, Family portrait studio if relevant.
Photographers travel widely. List home county plus typical travel radius. Mirror as areaServed. Note if you charge for travel beyond X miles.
Name, address, phone match exactly.
Couples hire a person. Name yourself, your years shooting, your first wedding, your kit, your approach. A photo of you at a wedding beats corporate copy.
Prompt for reviews that mention: put us at ease, got the shots we cared about, delivered on time, second shooter was great, captured the small moments. Never fake a review.
Paste ten couple prompts into ChatGPT, Perplexity, Claude.
Use Photographer sub-type. Offer schema for packages. ImageObject schema on portfolio pages with location and date. Person schema for the photographer.
A solo photographer can run this backlog in a weekend. Hero, style, pricing, three venue pages, FAQ, GBP, schema. Ship and measure for a month.
The basics, in the order an AI model reads them:
Every item on the checklist above folds into this same picture. Get the picture right and citations follow.
The free AI Visibility Checker gives you the exact prompts to paste into ChatGPT, Perplexity and Claude. No signup required to see the result.
Copy and paste each prompt into ChatGPT, Perplexity and Claude. Log the three businesses named each time. That log is your competitor-gap baseline.
Couples ask ChatGPT for style-and-price-specific photographers. Models name two or three. Beautiful portfolios that do not name the style, the area and the price get skipped.
Publish a starting price and name the style in the hero. Those two changes alone make your site matchable.
DIY with the $15 workbook is enough for most. The $197 audit gives a ranked list with copy ready to paste.
One to three weeks on ChatGPT.
Yes. United States, Canada, UK, Ireland, Australia, New Zealand.
Yes. getseoforai.com/checker. Under 60 seconds.